Discover had made very straightforward communications about its credit card, which led to a recurring problem in breakthrough for the brand's communications.
Our task was to create a campaign that was different and groundbreaking. To do this, we focused on the cultural tension baked into the brand POV about giving everyone access to a great experience. Discover has always treated everyone with the same great service, no matter how much they spend. This is unusual in today's world where only "VIPs" get VIP treatment.
So, we partnered with award-winning actress Jennifer Coolidge, and unlike celebrity shills in other bank campaigns, we put her as the foil at the heart of the story to show how great it feels to be treated well just for using your Discover card (and how surprised this A-lister was when she found out that she gets treated well just for being a customer).
Director: David Shane
To support the launch of the brand's newest innovation, Fully Loaded Hand Tossed Style Pizza, we launched a western film with a fully loaded twist.
The hero spot draws inspiration from a classic western duel scene and gives it the "Fully Loaded" treatment, making it as over-the-top and action-packed as the pizza itself.
This campaign is a total shift from anything the brand has done before and doubles down on the notion of "Share Something Awesome," the overarching brand platform which reinforces the idea that pizza is a social meal that brings people together.
Director: Robert Llauro
Director : Jack Cole
Director: Jack Cole
Director: Matt Aselton
It was a sad day when Netflix announced their dreaded password crackdown. In response, we told the world that although you can't share passwords anymore, you can always share Red Baron pizza. We led people to a Netflix DUPE site where they could select their pie profile and receive free pizza to share. In less than 2 hours, it became Red Baron's most successful campaign to date.
For one last nod to the streaming giant, we mailed out the free pizza coupons across the country in nostalgic DVD-like packaging.
Director: Matt Aselton
Director: Terri Timely
There are as many definitions of success as there are small business owners. So, for this campaign, we wanted to explore these definitions through the journeys of different small business owners and how the QuickBooks suite of tools helps them navigate a path to success.
Director: Tim Godsall
Featured: LBB/Spectacle/BusinessWire/Yahoo
The fastest growing segment in the US auto market is Compact SUVs. The last thing customers needed was yet another to choose from. The problem? Ford was introducing one for the first time ever. To launch the EcoSport we had to get on to people’s lists and into their hearts fast. So we started before vehicles were even available by asking a blind question:“What’s that thing you’ve always wanted to try for the first time ever? And thousands responded. That’s when we got busy, making people’s first-evers happen with the First-Ever EcoSport.
Director : Peyton Wilson
Director (Life’s First Evers): Ellen DeGeneres Production. Watch the series on EllenTube
Featured:
Creativity/LBB/ Shots/Shootonline/ Shots/ Free the Bid
Photographer: Jem Mitchell
AWARDS
CANNES - PRINT BRONZE
CANNES - PRINT SHORTLIST ART DIRECTION
CANNES - OOH SHORTLIST
CLIO - PRINT SHORTLIST ART DIRECTION
EL OJO - PRINT GOLD, SILVER & BRONZE
DIENTE - PRINT GOLD, SILVER & BRONZE
Director: Jose Antonio Prat
AWARDS
CANNES - FILM SILVER - MTV "BIRD"
ONE SHOW - FILM SILVER - MTV "BIRD"
CLIO - FILM SILVER - MTV "BIRD, GYM CLASS"
CLIO - FILM BRONZE - MTV "BIRD"
AICP - ADVERTISING EXCELLENCE / INTERNATIONAL- MTV "BIRD"
EL SOL- FILM SILVER - MTV "BIRD"
EL OJO - FILM SILVER - MTV "BIRD"
EL OJO - FILM SILVER - MTV "GYM CLASS"
FIAP - FILM GOLD - MTV "BIRD"
Featured: AdAge/Creativity
Samsung Home Appliances introduces the Twin Cooling Plus, which keeps food fresh for longer.
The Bad Food video propelled an increase of almost 200% in sales in the ME region and became one of their most successful home appliances campaigns to date.
Director : Peter Sluszka
Featured: ClubeDeCriaçao/LatinSpots
During our stay in Brazil, we worked in the Global Coca-Cola’s World Cup spot that was broadcast in over 46 countries throughout Latin America, Europe and Africa.
“Signs” presents the idea that passionate soccer fans see portents, or "signs" about the tournament in everyday objects in the build up to the World Cup. The commercial shows the hope fans have for their national teams’ victory at every World Cup match.
Director: Nicolas Kasakoff
Featured: Creativity/LBB
Directors:
Armando Bo & Andres Salmoyraghi
Director: Nicolas Kasakoff
Director: Paulo Vainer
It doesn’t matter how old you are, your mom will always treat you like her little baby. So, as an online activation for the global Mom Song Campaign, we created the “Social Media Behavior Guide for Moms” to teach moms from South America how to treat their now grown up sons on Social Networks.
Director: Martin Jalfen
Director: Agustin Alberdi & Matias Moltrasio
AWARDS
CANNES - FILM SHORTLIST - "VIOLET"
CANNES - FILM SHORTLIST - "YELLOW"
ONE SHOW - FILM MERIT - "VIOLET, YELLOW, LIGHT BLUE"
ONE SHOW - FILM MERIT - "VIOLET, YELLOW, LIGHT BLUE"
EL SOL - FILM SILVER - "VIOLET, YELLOW, LIGHT BLUE"
FIAP - FILM SILVER - "VIOLET, YELLOW, LIGHT BLUE"
DIENTE - FILM BRONZE - "VIOLET, YELLOW, LIGHT BLUE"
Director: Aaron Ruell
In 2013, Brazil hosted the Confederations Cup, a warm up of the World Cup. And Coca-Cola wanted to use this tournament to bring out the Brazilian National Pride. But Coca-Cola isn’t a Sponsor of the Brazilian Team so we needed to find a way to show it’s support during the competition.
So we changed the iconic red over 300.000.000 cans turning the product of the brand into a tool to support their National Team. By changing the design of the packaging we entered into the stadiums with no need to spend money in sponsorship. In just few days Coca-Cola became the #1 associated brand with the event.
Director: Jones + Tino
Featured: Creativity/Creative Review/Folha de Sao Paulo/Globo
Director: Nicolas Kasakoff
AWARDS
ONE SHOW - PRINT MERIT - "MARATHON"
ONE SHOW - PRINT MERIT - "BEACH"
EL OJO - PRINT BRONZE - "MARATHON, BEACH"
