For the World Cup, we gave Jack a past worthy of the beautiful game’s wildest characters. A love letter to ’80s football, packed with questionable tackles, explosive tempers, and spectacular hair. We imagined a forgotten chapter in Jack’s story, when his spicy behavior made him a legend on the pitch and eventually got him banned for life. Years later, that same fire found its way into a burger created with Hot Ones.

Director: Robert Llauro

In 1986, Discover introduced cash back rewards. Over in Hawkins, things were getting a little stranger. We brought those two worlds together, pairing Discover’s real history with the show that made everyone obsessed with the ’80s again. A chance to give the brand’s origin story a place in pop culture, with all the nostalgia, mystery, and wonderfully weird energy you’d expect from Stranger Things.

Director: Craig Gillespie

For the World Cup, we got some of football’s biggest names together to remind the next generation that even their heroes have to put in the work. Julián Álvarez, Vini Jr., Christian Pulisic, Gilberto Mora, Luis Díaz, and Tajon Buchanan star in a celebration of the sweat behind the skills we all wish we had. Trust What’s Inside, brings Gatorade’s iconic “Is It In You?” attitude back to the world stage. A love letter to the work that makes greatness possible, in a world obsessed with shortcuts.

Director: Ernest Desumbila

Every great rock star has a love story. Jack’s is a hot mess. For the return of the Hot Mess Burger, we went back to his Meat Riot days and the wild romance between him and Cricket. ’80s rock, reckless love, and the kind of stories parents usually leave out when telling their kids how they met. One minute of life before Jack settled down. Luckily, someone kept the tapes.

Director: Robert Llauro

Getting a real person on the phone has become so unusual, it’s almost suspicious. For the Super Bowl, we took that everyday absurdity and put it in the hands of Jennifer Coolidge. Her wonderfully sideways logic brought Discover’s human customer service to life. A very human conversation about a very simple promise, with just enough confusion to make you question your own humanity.

Director : David Shane

To launch Red Baron’s Fully Loaded Hand Tossed Style Pizza, we gave the classic Western showdown a fully loaded twist. The hero spot takes a familiar duel and turns everything up, making it as over-the-top and action-packed as the pizza itself.

A bold new direction for the brand, the campaign puts “Share Something Awesome” at the heart of a town where pizza gives everyone a reason to put their differences aside.

Director: Robert Llauro

Discover’s credit card communications had always been straightforward, but they weren’t giving the brand the attention it deserved. Our task was to create a campaign that would break through by tapping into a cultural tension at the heart of the brand: everyone deserves a great experience, regardless of how much they spend. In a world where only VIPs get VIP treatment, Discover treats every customer like one.

So we partnered with award winning actress Jennifer Coolidge and made her the foil at the heart of the story. Someone used to special treatment, suddenly discovering that the perks had nothing to do with her celebrity status. Just the fact that she was a Discover customer. A funny way to show how good it feels to be treated well, whoever you are.

Director: David Shane

The box says “single serve.” But who’s going to stop you from sharing? For Red Baron, we took that tiny act of rebellion and put it in the hands of two librarians who take rules very seriously. Turns out, splitting a pizza is all it takes to bring out their bad side. A little harmless trouble that brings “Share Something Awesome” to life. Because pizza this good is meant to be shared, whatever the box says.

Director : Jack Cole

Sharing a pizza has a funny way of getting people to open up. For two years running, we built Red Baron’s “Sharing Leads to More Sharing” campaign around that simple truth. From book club members admitting they never read the book to hipsters confessing they’re tired of being hip and wrestlers who don’t want to act tough anymore, we explored how sharing a slice can lead to sharing a whole lot more. A few secrets, some unexpected confessions, and the relief of finally being yourself.

Director: Jack Cole

Paying more and getting less has become way too normal. Jack had a problem with that. So, while everyone else was shrinking portions and raising prices, he brought back bigger drink cups and lowered his prices. For “Shrinkflation,” we let Jack take matters into his own hands, with all the attitude you’d expect from a guy whose name is on the building. A little less corporate talk. A little more doing something about it.

Director: Robert Llauro

Jack has done a lot in his life. Turning yellow was a new one. For Jack in the Box’s partnership with The Simpsons, we teamed up with the show’s directors, writers, and animators to send him to Springfield and give him the full Treehouse of Horror treatment. From the spots to the Munchie Meal box and cups, we got our hands on everything. Krusty wasn’t thrilled about sharing the spotlight.

Director: Matt Aselton

It was a sad day when Netflix announced their dreaded password crackdown. In response, we told the world that although you can't share passwords anymore, you can always share Red Baron pizza. We led people to a Netflix DUPE site where they could select their pie profile and receive free pizza to share. In less than 2 hours, it became Red Baron's most successful campaign to date.

For one last nod to the streaming giant, we mailed out the free pizza coupons across the country in nostalgic DVD-like packaging.

There are as many definitions of success as there are small business owners. So, for this campaign, we wanted to explore these definitions through the journeys of different small business owners and how the QuickBooks suite of tools helps them navigate a path to success.

Director: Tim Godsall

Featured: LBB/Spectacle/BusinessWire/Yahoo

The fastest growing segment in the US auto market is Compact SUVs. The last thing customers needed was yet another to choose from. The problem? Ford was introducing one for the first time ever. To launch the EcoSport we had to get on to people’s lists and into their hearts fast. So we started before vehicles were even available by asking a blind question:“What’s that thing you’ve always wanted to try for the first time ever? And thousands responded. That’s when we got busy, making people’s first-evers happen with the First-Ever EcoSport.

Director : Peyton Wilson

Director (Life’s First Evers): Ellen DeGeneres Production. Watch the series on EllenTube

Featured:
Creativity/LBB/ Shots/Shootonline/ Shots/ Free the Bid

Photographer: Jem Mitchell

AWARDS

CANNES - PRINT BRONZE

CANNES - PRINT SHORTLIST ART DIRECTION

CANNES - OOH SHORTLIST

CLIO - PRINT SHORTLIST ART DIRECTION

EL OJO - PRINT GOLD, SILVER & BRONZE

DIENTE - PRINT GOLD, SILVER & BRONZE

Director: Jose Antonio Prat

AWARDS

CANNES - FILM SILVER - MTV "BIRD" 

ONE SHOW - FILM SILVER - MTV "BIRD" 

CLIO - FILM SILVER - MTV "BIRD, GYM CLASS" 

CLIO - FILM BRONZE - MTV "BIRD" 

AICP - ADVERTISING EXCELLENCE / INTERNATIONAL- MTV "BIRD"

EL SOL- FILM SILVER - MTV "BIRD" 

EL OJO - FILM SILVER - MTV "BIRD" 

EL OJO - FILM SILVER - MTV "GYM CLASS" 

FIAP - FILM GOLD - MTV "BIRD" 

Featured: AdAge/Creativity

Samsung Home Appliances introduces the Twin Cooling Plus, which keeps food fresh for longer. 
The Bad Food video propelled an increase of almost 200% in sales in the ME region and became one of their most successful home appliances campaigns to date.

Director : Peter Sluszka

Featured: ClubeDeCriaçao/LatinSpots

During our stay in Brazil, we worked in the Global Coca-Cola’s World Cup spot that was broadcast in over 46 countries throughout Latin America, Europe and Africa.
“Signs” presents the idea that passionate soccer fans see portents, or "signs" about the tournament in everyday objects in the build up to the World Cup. The commercial shows the hope fans have for their national teams’ victory at every World Cup match. 

Director: Nicolas Kasakoff

Featured: Creativity/LBB

Director: Nicolas Kasakoff

Director: Paulo Vainer

In 2013, Brazil hosted the Confederations Cup, a warm up of the World Cup. And Coca-Cola wanted to use this tournament to bring out the Brazilian National Pride. But Coca-Cola isn’t a Sponsor of the Brazilian Team so we needed to find a way to show it’s support during the competition.

So we changed the iconic red over 300.000.000 cans turning the product of the brand into a tool to support their National Team. By changing the design of the packaging we entered into the stadiums with no need to spend money in sponsorship. In just few days Coca-Cola became the #1 associated brand with the event.

Director: Jones + Tino

Featured: Creativity/Creative Review/Folha de Sao Paulo/Globo

Director: Agustin Alberdi & Matias Moltrasio

AWARDS

CANNES - FILM SHORTLIST -  "VIOLET" 

CANNES - FILM SHORTLIST -  "YELLOW" 

ONE SHOW - FILM MERIT - "VIOLET, YELLOW, LIGHT BLUE" 

ONE SHOW - FILM MERIT - "VIOLET, YELLOW, LIGHT BLUE" 

EL SOL - FILM SILVER - "VIOLET, YELLOW, LIGHT BLUE" 

FIAP - FILM SILVER - "VIOLET, YELLOW, LIGHT BLUE" 

DIENTE - FILM BRONZE - "VIOLET, YELLOW, LIGHT BLUE"