The fastest growing segment in the US auto market is Compact SUVs. The last thing customers needed was yet another to choose from. The problem? Ford was introducing one for the first time ever. To launch the EcoSport we had to get on to people’s lists and into their hearts fast. So we started before vehicles were even available by asking a blind question:“What’s that thing you’ve always wanted to try for the first time ever? And thousands responded. That’s when we got busy, making people’s first-evers happen with the First-Ever EcoSport.

Director : Peyton Wilson

Director (Life’s First Evers): Ellen DeGeneres Production. Watch the series on EllenTube

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