To support the launch of the brand's newest innovation, Fully Loaded Hand Tossed Style Pizza, we launched a western film with a fully loaded twist. 

The hero spot draws inspiration from a classic western duel scene and gives it the "Fully Loaded" treatment, making it as over-the-top and action-packed as the pizza itself. 

This campaign is a total shift from anything the brand has done before and doubles down on the notion of "Share Something Awesome," the overarching brand platform which reinforces the idea that pizza is a social meal that brings people together. 

Director: Robert Llauro